| 題名: | A Study on Pet Owners’ Intention to Purchase Pet Insurance |
| 作者: | Chiehwei Hung Yen-Shan Chuang |
| 關鍵字: | purchase intention insurance pet |
| 期刊名/會議名稱: | 經濟與管理論叢 第10卷第2期 |
| 摘要: | This study investigates the impacts of consumers’ characteristics, pet feeding habits, pet spending and insurance conditions of pet owners on the intention to purchase a pet insurance policy. Our results reveal that family income, average monthly spending on pets, and experience of purchasing medical insurance are the significant determinants of a pet owner’s intention to purchase pet insurance. Pet owners who have higher family income, higher pet spending, and who have previously purchased medical insurance have a higher intention to purchase pet insurance. |
| ISSN: | issn18190917 |
| 日期: | 2014/07/01 |
| 分類: | 第 10卷第2期 |
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