Ahead of the curve: the strategic analysis of Samsung

Abstract

This report is part of the Global Strategic Management course. The objective is to apply the business strategy theory to study and analyze the case study of Samsung electronics. Samsung electronics is a competent and established multinational electronic corporation in South Korea. The company consists of four main divisions namely, consumer electronics, IT and mobile communications, device solution, and Harman international. These departments are the key fundamental to enable Samsung to be a leader in the business. To study the strategy Samsung electronics use to achieve their goals. This report is categorized by several parts of the authors' analysis, which are categorized into ten topics with nine analyses. The examination consists of SWOT analysis, Strategy Level, Strategy Map, Porter's five forces Analysis, Strategy Group, Resources and capabilities analysis, BCG Analysis, the synergy among SBUs, and Porter's Diamond Analysis. Samsung has the potential to grow in several ways and has advantages in technology because it keeps enhancing market share and overall profits. The company tries to adopt both cost leader and differentiation strategies to develop its four departments. Also, it focuses on R&D, manufacturing, and product development all the time. That enables Samsung to gain competitive advantages and bargaining power in the industry. Additionally, the company is given benefits in a domestic country like South Korea such as South Korean culture, technology devices in the country, and government.