The secret behind UNIQLO’s success - Global strategy management

Abstract

This paper selected the brand UNIQLO, a famous clothing business brand from Japan, as a research object. We used different management analysis tools to discuss UNIQLO’s global strategic management. It aims to analyze various aspects of UNIQLO’s business strategies by comparing with other global brands. Are there any advantages that can continue to be retained or disadvantages that should be corrected immediately? This report contains 10 analyses from the authors, which is divided into topics according to analytical methods. The methods used for analysis were the most common marketing strategy SWOT Analysis, Strategy Level, Strategy Map, Porter’s 5 Forces Analysis, Strategic Group, Resources and capabilities analysis, BCG Analysis, The synergy among SBUs, and Porter’s Diamond Framework