完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | 周煥凱、 | zh_TW |
| dc.contributor.author | 羅芸詠、長岡步、彭柏宸、鍾秉潔、簡為印、簡姿婷、邱翊凱 | zh_TW |
| dc.date | 110學年度 第一學期 | zh_TW |
| dc.date.accessioned | 2022-04-14T03:53:48Z | - |
| dc.date.available | 2022-04-14T03:53:48Z | - |
| dc.date.submitted | 2022-04-14 | - |
| dc.identifier.other | D1017359、D070873、D1037697、D1046035、D1045832、D1045934、D1037080、D1088826 | zh_TW |
| dc.identifier.uri | http://dspace.fcu.edu.tw/handle/2376/4774 | - |
| dc.description.abstract | This is a research that introduces how Starbucks succeed via their management and their strategy both long and short term. Persisting on how their founders thought, Starbucks has risen and become one of the most popular companies in the world. This study not only analyzes the pro and cons of the company but also their success and some failures when expanding to other countries. | zh_TW |
| dc.description.tableofcontents | 1. Company Background 2 2. How Starbucks Expands into Global 4 2.1 The Management/Operating Style 4 2.1.1 Powerful Leadership Strategy 4 2.1.2 Good Relationship Between the Company and the Community 4 2.1.3 A “Third-place” Study 5 2.2 How Starbucks adapt to Locals 6 2.2.1 Consistency 6 2.2.2 Localization 6 3. Starbucks Bottlenecks 7 3.1 Starbucks’ Failure in Australia 8 3.1.1 Coffee Culture in Australia 8 3.1.2 Expansion Pace 8 3.1.3 Lack of Adaptation 9 3.2 Starbucks’ Failure in Vietnam 9 3.2.1. Vietnam Has Stronger Robusta Beans 10 3.3.2. Vietnam Is a Powerhouse of Coffee Production 10 3.3.3. Tough Locals Competition 10 4. Conclusion 12 5. References 14 | zh_TW |
| dc.format.extent | 14p. | zh_TW |
| dc.language.iso | zh | zh_TW |
| dc.rights | openbrowse | zh_TW |
| dc.subject | Starbucks Company | zh_TW |
| dc.subject | Starbucks study | zh_TW |
| dc.subject | Why Starbucks success | zh_TW |
| dc.title | Starbucks Company | zh_TW |
| dc.type | UndergraReport | zh_TW |
| dc.description.course | Introduction of International Business | zh_TW |
| dc.contributor.department | 國際企業管理全英語學士學位學程, 商學院 | zh_TW |
| dc.description.instructor | Jun-Yi Zhou, 周君倚 | - |
| dc.description.programme | 國際企業管理全英語學士學位學程, 商學院 | zh_TW |
| 分類: | 商110學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| D1017359110125.pdf | 549.68 kB | Adobe PDF | 檢視/開啟 |
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