信義房屋個案分析

Abstract

信義房屋保持「信義立業，止於至善」的初心，並積極拓展事業疆土，是個有實力且樂於回饋社會的一企業。 此個案分析報告為剖析信義房屋優勢與不足之處，並提出發展方向與建議。內容包含: 「房仲業概況」，講述房仲業歷史與各房仲業經營分店方式、「信義房屋的創新」，創辦人周俊吉先生的新穎想法讓台灣房仲業有了新氣象、「招募員工」，信義房屋對於員工品質十分注重，為穩定公司良好聲譽與高質量服務品質，有嚴謹的新進人員培訓，更不吝嗇的發放獎金予員工，積極拓展海外市場專業人才、「進軍中國市場」探討在中國的發展與困難、「信義房屋財務分析」從金融了解優缺點。 本報告專注於討論與統整信義房屋歷年的政策方針，解析信義房屋對不同情況採取的方法與應變時代變遷之能力，並提出建議。

Sinyi Realty Inc. maintains the original intention of "establishing a business with faith and ending with perfection", and actively expands its business territory. It is a powerful enterprise that is willing to give back to the society. This case analysis report analyzes the strengths and weaknesses of Sinyi Realty Inc., and puts forward development directions and suggestions. Contents include: "Overview of the real estate brokerage industry", which tells about the history of the real estate brokerage industry and the way of operating branches of the real estate industry, "Innovation of Sinyi Realty Inc.", the innovative ideas of the founder Mr. Zhou Junji gave the Taiwan real estate brokerage industry a new look, " Recruiting employees”, Sinyi Realty Inc. attaches great importance to the quality of employees, in order to stabilize the company’s good reputation and high-quality service quality, it has rigorous new personnel training, and is not stingy with bonuses to employees, actively expanding overseas market professionals, and “entering the Chinese market. "Explore the development and difficulties in China, and " Sinyi Realty Inc. Financial Analysis" understands the advantages and disadvantages from finance. This report focuses on discussing and unifying the policies and guidelines of Sinyi Realty Inc. over the years, analyzing the methods adopted by Sinyi Realty Inc. for different situations and its ability to adapt to the changes of the times, and making recommendations.