完整後設資料紀錄
DC 欄位語言
dc.contributor.author鄒懿zh_TW
dc.contributor.author黃翊宸zh_TW
dc.contributor.author蔡予慈zh_TW
dc.contributor.author葉宇翔zh_TW
dc.contributor.author溫皇榮zh_TW
dc.contributor.author王杏瑜zh_TW
dc.contributor.author陳楷欣zh_TW
dc.contributor.author胡鈺妮zh_TW
dc.contributor.author楊仁勛zh_TW
dc.date111 學年度第二學期zh_TW
dc.date.accessioned2023-10-13T03:18:18Z-
dc.date.available2023-10-13T03:18:18Z-
dc.date.submitted2023-10-13-
dc.identifier.otherD0912132、D0912101、D0936177、D0912175、D0982832、D0936502、D0936103、D0936932、D0973961zh_TW
dc.identifier.urihttp://dspace.fcu.edu.tw/handle/2376/4867-
dc.description.abstract本報告旨在介紹Amazon平台的關鍵內容,包括公司介紹、平台功能畫面、統計及數據表現、經營分析、財務分析和未來發展,Amazon是一家成立於1994年的跨國電子商務公司,該公司起初以線上書店為核心業務,然而隨著時間的推移,Amazon逐漸擴大業務範圍,成為全球領先的電商平台。 報告首先介紹了Amazon的歷史沿革,從創業初期到如今的全球影響力,隨後,報告詳細描述了Amazon平台的功能畫面,展示了用戶界面和操作流程。透過直觀的設計和便利的功能,介紹了Amazon的應用程式,使用戶能夠在移動設備上隨時隨地享受平台的便利。統計及數據表現在報告中扮演著重要角色,這些數據能夠提供對Amazon平台表現和趨勢的深入了解,能夠揭示Amazon在市場中的優勢和挑戰。 經營分析是報告的另一重要組成部分,其中包括SWOT分析、競爭者分析和五力分析等工具。這些分析能夠幫助評估Amazon在競爭環境中的優勢和挑戰,並為公司的市場定位、競爭策略和未來發展方向提供指引。最後,報告進行了財務分析,對Amazon的財務狀況進行描述,透過這些財務指標的分析,報告能夠提供對Amazon財務狀況和經營效能的深入洞察。最後一部分是未來發展,報告探討了Amazon的未來發展方向和策略,並展望了其在不同領域的潛在增長和創新機會。 綜合而言,本報告綜合分析了Amazon平台的各個方面,從公司歷史沿革到功能畫面介紹,再到統計及數據表現、經營分析、財務分析和未來發展。這些深入的分析和瞭解將有助於企業和研究者更好地瞭解Amazon平台的營運狀況和未來發展趨勢。zh_TW
dc.description.abstractThis report aims to introduce the key content of the Amazon platform, including company introduction, platform function screen, statistics and data performance, business analysis, financial analysis, and future development. Amazon is a multinational e-commerce company founded in 1994. The company started as the online bookstore is the core business, but as time goes by, Amazon has gradually expanded its business scope and become the world's leading e-commerce platform. The report first introduces the history of Amazon, from the early days of entrepreneurship to today's global influence. Then, the report describes in detail the functional picture of the Amazon platform, showing the user interface and operation process. Through intuitive design and convenient functions, Amazon's application is introduced, enabling users to enjoy the convenience of the platform anytime and anywhere on their mobile devices. Statistics and data performance play an important role in the report. These data can provide an in-depth understanding of Amazon's platform performance and trends and can reveal Amazon's advantages and challenges in the market. Business analysis is another important part of the report, including tools such as SWOT analysis, competitor analysis, and five-force analysis. These analyzes can help evaluate Amazon's strengths and challenges in the competitive environment, and provide guidance for the company's market positioning, competitive strategy, and future development direction. Finally, the report conducts financial analysis to describe Amazon's financial status. Through the analysis of these financial indicators, the report can provide in-depth insight into Amazon's financial status and operating performance. The last part is the future development. The report explores Amazon's future development direction and strategy and looks forward to its potential growth and innovation opportunities in different fields. In general, this report comprehensively analyzes all aspects of the Amazon platform, from company history to function screen introduction, to statistics and data performance, business analysis, financial analysis, and future development. These in-depth analyzes and understandings will help companies and researchers better understand the operating conditions and future development trends of the Amazon platform.zh_TW
dc.description.tableofcontents壹、公司介紹與歷史沿革 4 一、公司介紹 4 二、歷史沿革 4 貳、Amazon平台功能介紹 6 一、買家 7 二、賣家 10 三、個人行銷vs. Amazon行銷 14 參、統計及數據表現 15 ㄧ、Amazon活躍賣家國家分布 15 二、Amazon各國家網頁瀏覽量 16 三、Amazon Prime Day銷量 17 四、Amazon Prime Day購買狀態 17 五、Amazon ASCI 指數 18 六、Amazon在特定市場年淨銷量 19 七、Amazon於2014-2022年全球淨收入 20 八、Amazon市場占有率 22 九、Amazon市場佔有率 23 十、Amazon近年產品銷量趨勢 24 十一、Amazon用戶頻率 25 十二、Amazon客戶使用動機 26 十三、Amazon零售銷量 27 肆、經營分析 28 一、五力分析 28 二、SWOT分析 29 三、競爭者分析 31 伍、財務分析 33 一、經營能力分析 33 二、負債比率分析 36 三、變現能力分析 38 四、盈利能力分析 39 陸、未來展望 42 一、因應消費者需求 42 二、市場趨勢 43 三、科技創新 44 四、環保與社會責任 45 柒、結 論 46zh_TW
dc.format.extent51zh_TW
dc.language.isozhzh_TW
dc.rightsopenbrowsezh_TW
dc.subjectAmazonzh_TW
dc.subject電商平台zh_TW
dc.subject電商巨頭zh_TW
dc.subject競爭者分析zh_TW
dc.subjecte-commerce platformzh_TW
dc.subjecte-commerce giantzh_TW
dc.subjectcompetitor analysiszh_TW
dc.titleAmazon 電子商務平台介紹zh_TW
dc.title.alternativeIntroduction to the Amazon e-Commerce Platformzh_TW
dc.typeUndergraReportzh_TW
dc.description.course網路貿易與跨境電商zh_TW
dc.contributor.department國際經營與貿易學系, 商學院zh_TW
dc.description.instructor劉翁, 世昆-
dc.description.programme國際經營與貿易學系, 商學院zh_TW
分類:商111學年度

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