Balenciaga's Brand Reinvention:Leveraging Threads and TikTok to Boost Social Media Influence

Abstract

This study delves into the evolving landscape of marketing in contemporary society, where social media has emerged as a predominant channel. The research identifies distinctive marketing approaches between Balenciaga and other luxury brands. Despite its unique strategy, Balenci aga faced a significant setback due to marketing controversies outlined in the study. Recognizing the transformative power of social media, this research aims to uncover a tailored marketing strategy for Balenciaga, differentiating it from other luxury br ands. By leveraging social media platforms, the study seeks to propel Balenciaga towards a positive brand image and heightened visibility. As social media becomes increasingly influential in shaping consumer perceptions, this research addresses the challen ges and opportunities within this dynamic digital realm. It endeavors to outline a strategic path forward for Balenciaga, considering the nuances of the luxury market and the brand's distinct identity.