信義房屋是“信”運的

Abstract

中文摘要 此論文想要為大家分析的是信義房屋在2008年的各案報告。針對此論文將會分析的是信義房屋爲什麽會在房仲業上那麽的成功，他們到底采取了怎樣的競爭策略，他們在内部的優勢以及劣勢，在外部的機會以及威脅。此外，與競爭者之間他會采取怎樣的策略來與競爭者擁有平起平坐的地位。接著，對於信義房屋讓員工去當志工除了是一種企業的社會責任以外，他們到底還看中了其中怎樣的一個好處。在分析此過程，所運用到的資料查詢工具為GOOGLE以及個案裏面的補充以完善此論文。 那麽對於信義房屋的成功，也可以在不同的行業上進行參考或使用，像是在同行業或者是不同行業的情況下都可以借鑑信義房屋的管理能力，以幫助企業提升競爭力以及持續的發展。對於新創企業，可以參考信義房屋的創新案例來進行參考，以讓自己的企業在市場上可以快速的站穩脚跟。對於跨國企業，可以參考信義房屋在各國對於不同市場以及文化所做出的變革，以增加成功的機率。

Abstract This thesis wants to analyze about the case reports of SINYI REALTY in 2008.There several questions for us to keep a look on why does SINYI REALTY being so successful in the real estate industry , what kind of competitive strategies they have adopted by using their own internal strengths and weaknesses, and external opportunities and threats. In addition ,how SINYI REALTY always be the pioneer in this industry. Furthermore, regarding to SINYI REALTY’s practice of encouraging employees to volunteer, apart from fulfilling corporate social responsibility, what other benefits do they see in this approach? In analyzing this process, data search tools such as Google and case study supplements were utilized to enhance the completeness of this thesis. SINYI REALTY has excellent management capabilities, particularly in managing human capital, motivating employees, and implementing strategies that align well with the current market. The success of SINYI REALTY can also serve as a reference or be applied in different industries, whether in the same industry or across different sectors, to help companies enhance their competitiveness and foster sustainable development. For startup company, they can draw inspiration from SINYI REALTY ‘s innovative cases to help their companies quickly establish a foothold in the market. For multinational corporations, SINYI REALTY’s adaptations to different markets and cultures in various countries can be a valuable reference to increase their chances of success.