Problem-Based Learning (PBL) Case Study: Leanne's Entrepreneurial Journey: Finding Sustainable Business Opportunities Amid Changes

Abstract

Abstract This research paper explores the transformative journey of Leanne, a former purchasing manager who leveraged the global disruptions caused by the COVID-19 pandemic to establish a successful import-export company specializing in smart electronic devices and high-performance computer hardware. The study delves into the economic implications of her business model, particularly in the context of international trade, exchange rate fluctuations, trade agreements, and market regulations. Furthermore, it examines how Leanne integrated sustainable development goals (SDGs) into her business practices, addressing environmental and social responsibilities. By adopting green packaging, optimizing logistics to reduce carbon footprints, and ensuring fair trade principles, Leanne’s company not only enhanced its market competitiveness but also contributed to global sustainable development. This paper aims to provide insights into the intersection of economic strategies and sustainable practices in international trade, highlighting the importance of adaptability, innovation, and responsible entrepreneurship in today’s complex global business environment.