完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | 章培韻 | |
| dc.contributor.author | 楊肅輝 | |
| dc.contributor.author | 鄒聲偉 | |
| dc.contributor.author | 洪珮珊 | |
| dc.contributor.author | 胡志強 | |
| dc.date | 98學年度第一學期 | |
| dc.date.accessioned | 2010-01-18T19:02:02Z | |
| dc.date.accessioned | 2020-05-22T08:10:53Z | - |
| dc.date.available | 2010-01-18T19:02:02Z | |
| dc.date.available | 2020-05-22T08:10:53Z | - |
| dc.date.issued | 2010-01-18T19:02:02Z | |
| dc.date.submitted | 2010-01-15 | |
| dc.identifier.other | M9800057、M9838075、M9802094、M9836430、M9838118 | |
| dc.identifier.uri | http://dspace.lib.fcu.edu.tw/handle/2377/28913 | - |
| dc.description.abstract | In its dynamic and competitive environment, Air Asia has reaped great benefit by applying low cost advantage in its business model. By the combination of technology advancement in its selling and marketing strategy and also strong recognition of various languages used by its world customers, AirAsia has successfully developed its business into a widely known best performance company in Southeast Asia airlines industry. | |
| dc.description.tableofcontents | A. Introduction 3 B. AirAsia Company 3 C. AirAsia Financial Analysis 5 D. AirAsia Web Design 6 E. Customer Segmentation 8 F. Value Chain Analysis 9 G. AirAsia SWOT Analysis 10 H. Porter’s five-forces analysis on AirAsia 10 I. Capabilities Analysis 13 J. Summary 14 References 15 | |
| dc.format.extent | 15p. | |
| dc.language.iso | en_US | |
| dc.rights | openbrowse | |
| dc.subject | AirAsia | |
| dc.subject | low cost carrier | |
| dc.subject | web design | |
| dc.subject | business model | |
| dc.subject | strategy | |
| dc.title | 亞洲航空之商業競爭分析 | |
| dc.title.alternative | Analyzing Air Asia in Business Competition Era | |
| dc.type | gradreport | |
| dc.description.course | 電子商務 | |
| dc.contributor.department | 國際貿易學系, 商學院 | |
| dc.description.instructor | 黃焜煌 | |
| dc.description.programme | 國際貿易學系, 商學院 | |
| 分類: | 商098學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| M980005798101.pdf | 373.21 kB | Adobe PDF | 檢視/開啟 |
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