完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | Liu, Tien- Ping | |
| dc.contributor.author | 劉恬萍 | |
| dc.date | 99學年度第一學期 | |
| dc.date.accessioned | 2011-06-23T03:08:17Z | |
| dc.date.accessioned | 2020-05-22T08:13:21Z | - |
| dc.date.available | 2011-06-23T03:08:17Z | |
| dc.date.available | 2020-05-22T08:13:21Z | - |
| dc.date.issued | 2011-06-23T03:08:17Z | |
| dc.date.submitted | 2011-06-22 | |
| dc.identifier.other | M9809458 | |
| dc.identifier.uri | http://dspace.lib.fcu.edu.tw/handle/2377/30586 | - |
| dc.description.abstract | This market plan is made for Nice Tour, a hypothetical travel agent with 10 years history since it has been established in 2000. Nice tour is going to launch in medical tourism, it’s still in its infancy of Taiwan market. Despite those dominance medical organizations (hospitals), Nice tour can compete because its products offer a unique combination of features at a value-added price. Nice tour is targeting specific segments in the individual and business markets, taking advantage of higher demand on mainland Chinese tourists fast grow, Taiwan could see a surge in medical tourists, with growing wealth in China. Taiwan has the attributes of a good medical tourism destination. The primary marketing objective is to achieve year 2011 (-NT$1,484,000); year 2012 NT$ 1,696,000 and year 2013 NT$6,996,000, and break even early in the second year. | |
| dc.description.tableofcontents | Abstract Tables Chapter 1 Current Marketing Situation 1.1 What is medical tourism? 1.2 Market Description Chapter 2 Nice Medical Tourism Service (NMTS) 2.1 Product Review 2.2 Competitive Review 2.3 Nice Medical Tourism Service SWOT Analysis 2.4 Objectives Chapter 3 Marketing Strategy 3.1 Positioning 3.2 Pricing/Product Strategy 3.3 Distribution Strategy 3.4 Marketing Communication Strategy 3.5 Company Organization 3.6 Action Programs 3.7 Budgets Chapter 4 Conclusion Reference | |
| dc.format.extent | 20p. | |
| dc.language.iso | en | |
| dc.rights | openbrowse | |
| dc.subject | Medical Tourism | |
| dc.title | Medical Tourism Business Plan : Nice Medical Travel Service | |
| dc.type | gradreport | |
| dc.description.course | 國際企業管理課程 | |
| dc.contributor.department | 國際經營管理碩士學位學程, 商學院 | |
| dc.description.instructor | Han, Yvonne | |
| dc.description.instructor | Han, I | |
| dc.description.instructor | 韓宜 | |
| dc.description.programme | 國際經營管理碩士學位學程, 商學院 | |
| 分類: | 商099學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| M980945899101.pdf | 483.13 kB | Adobe PDF | 檢視/開啟 |
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