孔雀牌進軍馬來西亞

Abstract

台灣人對於乖乖的餅乾都有很深很深的回憶，伴隨著無數的台灣孩子度過了他們的童年。不管是乖乖、孔雀、嘉年華…等任何系列，他們在台灣零食業奠定了優質的品牌口碑良好的基礎和，為了落實公司的長程發展計畫跟永續經營方針，則是更積極的向海外市場擴張。我們這次報告的目的是以多元的角度來分析馬來西亞的文化、經濟，並且利用STP、SWOT來分析市場的情況，進而評估發展的可能性，最後納入未來持續發展計畫並且希望將此理念付諸實行。

Kuai Kuai biscuits for the people of Taiwan have deeply memories, along with numerous Taiwanese children spent their childhood. Whether Kuai Kuai, peacocks, Carnival ... and any other series, they’re snack industry in Taiwan has built a good foundation of a good brand and reputation, in order to practicable the company's long-term development plan with the sustainable manage principles is more active in overseas markets expansion. The purpose of this report is based on our multi-perspective analysis of Malaysia's culture, economy, and to use of STP, SWOT to analyze the market situation, and then assess the possibility of the development, and finally into the future sustainable development plans and want to put this idea implemented.