完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | 蔡丹卉 | |
| dc.contributor.author | 蕭荃元 | |
| dc.contributor.author | 蔣佳俐 | |
| dc.contributor.author | 林凱倩 | |
| dc.contributor.author | 程鈺芳 | |
| dc.date | 99學年度第二學期 | |
| dc.date.accessioned | 2012-03-27T03:23:32Z | |
| dc.date.accessioned | 2020-05-22T08:13:16Z | - |
| dc.date.available | 2012-03-27T03:23:32Z | |
| dc.date.available | 2020-05-22T08:13:16Z | - |
| dc.date.issued | 2012-03-27T03:23:32Z | |
| dc.date.submitted | 2012-03-19 | |
| dc.identifier.other | D9725857、D9781557、D9782030、D9711758、D9781588 | |
| dc.identifier.uri | http://dspace.lib.fcu.edu.tw/handle/2377/30855 | - |
| dc.description.abstract | 因為傳統賀卡郵寄數量大幅減少，再加上現代人經常更換住處，常常無法以地址聯繫感情。但是資訊社會的來臨，以及智慧型載具的出現，讓電子郵件、電子賀卡都能很容易的傳送到對方的眼前。因此我們希望建立一個電子賀卡網站，除了提供大量不同風格素材，也有影像處理功能，還能與智慧型手機結合，讓收發賀卡不受時間地點的限制。再加上超商付款的多元化，能讓我們在電子賀卡市場更具競爭力。 | |
| dc.description.abstract | The dramatic decreasing utility rate of traditional letters and the increasing frequency of changing residence show that human beings today are hard to maintain the relationship via addresses. Nevertheless, with the coming of informational society and the appearance of downloading tools, e-mails and e-cards can be easily delivered. Hence, we hope we could build a website of e-cards, which can not only provide different homepage materials and the function of graphic processing. Besides, the website combines with smart-phones, eliminating the limitation of time and places to receive e-cards. Furthermore, the diversification of paying in convenience stores makes the e-cards more competitive on the market. | |
| dc.description.tableofcontents | 壹、 前言-----------------------------------------------------------1 貳、 創新簡介-------------------------------------------------------1 一、 動機與目的---------------------------------------------1 二、 創新性-------------------------------------------------1 參、 環境分析-------------------------------------------------------3 一、 市場分析-----------------------------------------------3 二、 SWOT分析----------------------------------------------6 三、 7C分析------------------------------------------------7 四、 STP分析-----------------------------------------------8 五、 4P分析------------------------------------------------9 六、 五力分析----------------------------------------------10 肆、 促銷策略------------------------------------------------------11 一、 市場地位----------------------------------------------11 二、 行銷策略----------------------------------------------12 伍、 模擬財務分析--------------------------------------------------13 一、 預測創站成本------------------------------------------13 二、 預測損益表--------------------------------------------13 三、 預測現金流量表----------------------------------------14 四、 預測資產負債表----------------------------------------14 五、 預測股東權益報酬表------------------------------------15 陸、 人力資源規劃--------------------------------------------------15 柒、 結論與建議----------------------------------------------------16 捌、 參考資料------------------------------------------------------16 | |
| dc.format.extent | 17p. | |
| dc.language.iso | zh | |
| dc.rights | openbrowse | |
| dc.subject | The dramatic decreasing utility rate of traditional letters and the increasing frequency of changing residence show that human beings today are hard to maintain the relationship via addresses. Nevertheless, with the coming of informational society and the appearance of downloading tools, e-mails and e-cards can be easily delivered. Hence, we hope we could build a website of e-cards, which can not only provide different homepage materials and the function of graphic processing. Besides, the website combines with smart-phones, eliminating the limitation of time and places to receive e-cards. Furthermore, the diversification of paying in convenience stores makes the e-cards more competitive on the market. 電子商務 | |
| dc.subject | 電子賀卡 | |
| dc.subject | 電子名片 | |
| dc.subject | Electronic commerce | |
| dc.subject | EC | |
| dc.subject | e-cards | |
| dc.subject | e-business cards | |
| dc.title | Favoris 3D立體電子賀卡網 | |
| dc.title.alternative | Favoris 3D e-card | |
| dc.type | Undergracase | |
| dc.description.course | 電子商務 | |
| dc.contributor.department | 企業管理學系,商學院 | |
| dc.description.instructor | 陳建文 | |
| dc.description.programme | 企業管理學系,商學院 | |
| 分類: | 商099學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| D972585799201.pdf | 927.98 kB | Adobe PDF | 檢視/開啟 |
在 DSpace 系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。