Case Analysis : R Motel

Abstract

Since 1981, motel become popular in Taiwan, even threat some hotels or resorts. Time went by, motel tend to elegant, fashion and high fixed asset investment, this report will do some analysis of motel industry in Taiwan, and take R Motel as a case, analyze the internal environment and external environment of it, focus on this motel’s employee problems, sales problems and management problems, provide some solution and suggestion, so that other motels owner or anyone who is interested this subject can get more information and reference.