完整後設資料紀錄
DC 欄位語言
dc.contributor.author高銘謙
dc.contributor.author吳柏諺
dc.contributor.author劉瑞豐
dc.contributor.author徐崇豪
dc.contributor.author林毅
dc.date99學年度第二學期
dc.date.accessioned2012-03-27T03:46:52Z
dc.date.accessioned2020-05-22T08:13:17Z-
dc.date.available2012-03-27T03:46:52Z
dc.date.available2020-05-22T08:13:17Z-
dc.date.issued2012-03-27T03:46:52Z
dc.date.submitted2012-03-21
dc.identifier.otherD9782957、D9735687、D9711789、D9711775、D9782558
dc.identifier.urihttp://dspace.lib.fcu.edu.tw/handle/2377/30860-
dc.description.abstract本專題報告藉由現有網站FINDBOOK翻書客(http://findbook.tw/)為對比網站,從中學習其現有之部份功能並加以改善,另新增多種附加功能,使網站內容更具完整性、豐富性、便利性,並基於電子商務時代趨勢創造出新的經營模式,訴求創新的經營模式並期望能帶來新的商機。 而主要目標為創立一個專業的電子線上搜書服務平台,搭配智慧型手機以及平板電腦之3G行動上網或是WI-FI等無線網路服務,並加上智慧型行動裝置之LBS在地化服務,讓本平台不只侷限於搜書功能,更能提供使用者易於找到閱讀之優良環境,以助於提升其閱讀品質與便利舒適性。 時代越來越發達,電子商務配合智慧型手機已漸發展為主流,本平台網站主打配合智慧型行動裝置的LBS服務,與商家配合行動商務之多重優勢契機(如:臨時性、行動性、即時性、地區連結商品。),相信能具有無窮的未來性。
dc.description.abstractThis report was used to compare with an existing website-FINDBOOK(http://findbook.tw/). We through learning from its existing capabilities and to improve some of the other new variety of additional features that make Web content more complete , richness, convenience, and the trend of the times based on e-commerce to create new business models, innovative business model demands and expects to bring new business opportunities. Creating a professional searching platform for books was our main mission. User can either searching for books or search for a comfortable places for reading through smart mobile devices in their hand by connecting to internet. Mobile E-commerce had become main trends in these days. Our website mainly provides a numerous of superiority for the user, it could be temporality, mobility, immediately, and connectively between product and location. We believe that our website have great futurity.
dc.description.tableofcontents壹、前言--------------------------------------------------------------------------------------------4 貳、創業簡介 (一)創業動機-------------------------------------------------------------------------------------4 (二)創業構想與創新性(創業構想、創新性、附加功能)-----------------------------------4 (三)營收獲利方式------------------------------------------------------------------------------------8 参、環境分析 (一)市場分析-------------------------------------------------------------------------------------8 (二)相關競爭對手分析------------------------------------------------------------------------11 (三)產業未來性---------------------------------------------------------------------------------11 (四)SWOT 分析--------------------------------------------------------------------------------11 (五)五力分析------------------------------------------------------------------------------------12 肆、推廣策略 (一)STP分析------------------------------------------------------------------------------------13 (二)4P分析--------------------------------------------------------------------------------------15 (三)行銷策略------------------------------------------------------------------------------------15 伍、營運分析 (一)預測開店成本------------------------------------------------------------------------------16 (二)預測損益表---------------------------------------------------------------------------------17 (三)預測現金流量表---------------------------------------------------------------------------18 (四)預測資產負債表---------------------------------------------------------------------------18 (五)預測股東權益報酬率---------------------------------------------------------------------19 陸、組織 (一)組織分配圖---------------------------------------------------------------------------------19 (二)組織願景------------------------------------------------------------------------------------20 柒、結論與建議---------------------------------------------------------------------------------20 捌、個人心得------------------------------------------------------------------------------------20 玖、參考資料------------------------------------------------------------------------------------22 拾、工作分配------------------------------------------------------------------------------------23
dc.format.extent23p.
dc.language.isozh
dc.rightsopenbrowse
dc.subject搜書引擎
dc.subject在地化服務
dc.subject智慧型行動裝置
dc.subjectBook’s search engine
dc.subjectLocation Based Service
dc.subjectLBS
dc.subjectSmart mobile devices
dc.title愛搜書
dc.title.alternativeI-Search Book
dc.typeUndergraReport
dc.description.course電子商務
dc.contributor.department企業管理學系, 商學院
dc.description.instructor陳建文
dc.description.programme企業管理學系, 商學院
分類:商099學年度

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