金色戀人新品企劃

Abstract

目的 高價位高品質的「金色戀人」鳳梨酥新品企劃，找出市場上的商機，分析競爭者的資料，找出最適金色戀人的新品定位，以及開發金色戀人的行銷企劃，並且設計新品發表會活動企劃

過程及方法 分析許多市場調查與研究的結果，找出市場上的機會與商機，以及分析各家高價位競爭者的資料，找出最符合金色戀人的定位

結果 藉由分析市場調查結果，詳細的了解目前市場上糕餅點心類伴手禮的商機，與目前市面上的狀況，分析競爭者的資料，再根據這些資料將金色戀人定位於「華麗的西式童話」傳達金色戀人想要帶給人們暖暖的愛，再根據此定位來設計4Ps、新品發表會活動企劃

Purpose High-priced high-quality "golden lover" pineapple cake new planning, identify marketopportunities, competitor analysis data to identify the optimal positioning of new goldlovers, and the development of gold lovers marketing planning and design of newactivities will be published planning

Process and method Many market research and analysis of results of the study, to identify market opportunities and business opportunities, as well as analysis of various high-pricedcompetitor information to identify the positioning of the most golden lover

Result By analyzing market research results, a detailed understanding of the current market,bakery snacks Gifts business opportunities, and current market conditions,competitor data analysis, according to gold lovers, this information will positioned in the "magnificent Western-style fairy tale." gold lovers want to bring people to conveythe warm love, and then to design according to this positioning 4Ps, New Productswill be planning activities