金色戀人鳳梨酥之幸福每一刻

Abstract

決定走出傳統東方節慶的框架，不以三節為主攻市場。 希望走進其他氣氛中，例如：重陽節、聚會、婚嫁；希望藉由品牌形象的制定，與我們選定的氣氛產生連結，和競爭者做區隔。決定以婚嫁作為主要市場，希望將鳳梨酥放進消費者對於結婚的思維裡。 希望藉由金色戀人帶給人幸福的感覺，也是在幸福的時候，能享用的美點。甚至能發展一系列的產品，文定系列、婚嫁系列、金婚系列、祝賀系列、創意分手系列、升遷系列等創意產品，以加深品牌印象。

One Happiness Scatters A Thousand Sorrows

Golden Lover’s pineapple cake is the new brand in this market. It is feature with Paris romantic style, we make the package in gorgeous way to attract consumers. We used local pineapple as ingredients because it contains a lot of fiber to make you healthy. By the way, our target customers are 25-40 years old ladies. Our Unique selling proposition is 52 percent of net profit will be donated to charity organizations. Once you enjoy eating our new product, you will found that one happiness scatters a thousand sorrows.