同學，我們飛去哪？： 以亞洲為例，大學生心目中畢業旅行的首選國家

Abstract

本研究以亞洲地區為例，找出大學生心目中畢業旅行的首選國家。旨在了解大學生在舉辦畢業旅行時，對於時間、地點、天數、花費等因素下的選擇行為。研究中以大學生為調查對象，進行網路、手發的方式發放問卷，並使用簡單不重複的隨機抽樣。將數據整理後，利用交叉分析與卡方檢定等統計方法來探討各類別間是否有顯著關係。最後將結果與旅行社所推出的旅遊方案做對照，以供參考。

In this study, we investigated college students about the issues of the preferred country in Asia for graduation trip. The main purpose of this study is to survey the selecting behavior of college students at the factors from holding time, places, and spending. We sent questionnaires by using internet or manual sending, and used simple random sampling without replacement. To find the preferred countries for graduation trip of college students, we discussed the statistical relationship between the various categories through cross-tabulation analysis and chi-square test. The result will be compared with the itinerary from travel agencies and provided for interested readers.