完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | 方榆安 | |
| dc.contributor.author | 安磊恩 | |
| dc.contributor.author | 楊欣樺 | |
| dc.contributor.author | 洪靖雯 | |
| dc.contributor.author | 范氏, 黃英 | |
| dc.date | 105學年度 第一學期 | |
| dc.date.accessioned | 2017-02-20T09:37:41Z | |
| dc.date.accessioned | 2020-07-30T07:16:09Z | - |
| dc.date.available | 2017-02-20T09:37:41Z | |
| dc.date.available | 2020-07-30T07:16:09Z | - |
| dc.date.issued | 2017-02-20T09:37:41Z | |
| dc.date.submitted | 2017-02-20 | |
| dc.identifier.other | M0566104, M0400975, M0419066, M0401183, M0570968 | |
| dc.identifier.uri | http://dspace.fcu.edu.tw/handle/2377/31642 | - |
| dc.description.abstract | In an ever-changing world, we researched how a company like Disney and more particularly the Walt Disney Parks and Resorts division can become and stay a leader in its industry. We analyzed the different levels of strategy, created a strategic map, applied a five forces analysis of the company, did a group analysis, did a VRIS and Resource/Analysis, did a BCG matrix and Synergy analysis, a value chain analysis, explained the diversification strategy. These researches allowed us to define the key point that makes Disney the reference in the amusement park industry: offer a unique, immersive and positive experience to each visitor through a great storytelling that is constantly renewed. The future success of the company depends on its ability to innovate and keep delivering an outstanding user experience. | |
| dc.description.tableofcontents | Chapter 1 The Walt Disney Company 8 1.1 Introduction 8 1.2 Choosing Disney 8 1.3 Facts and Statistics 8 1.3.1 Company 9 1.3.2 Divisions: 9 1.3.3 Subsidiaries 9 Chapter 2 Strategic Level 10 2.1 Disney’s Corporate Level Strategy 11 2.2 Disney’s Business Level Strategy 11 2.3 Disney’s Functional Level Strategies 12 2.3.1 Research and Development 12 2.3.2 Human Resource 13 2.3.3 Finance 13 2.3.4 Marketing 14 2.3.5 Tokyo Disney Resort 15 Chapter 3 Strategic Map 16 3.1 Guest Experience 16 3.2 Telling Stories 18 3.3 Family Entertainment 18 Chapter 4 Five Forces Analysis 19 4.1 Industrial Rivalry 19 4.2 Threat of Substitutes 21 4.3 Potential Entrants 21 4.4 Bargaining Power of Supplier 22 4.5 Bargaining Power of Buyers 23 Chapter 5 Strategic Group Analysis 27 5.1 Single Location Theme-based Parks 28 5.1.1 Internal competition of cluster: Medium 28 5.1.2 Mobility barriers: Medium 28 5.2 Single Location Mainly Theme with Few Rides Parks Cluster 29 5.2.1 Cluster internal competition: High 29 5.2.2 Cluster Mobility: Low-medium 30 5.3 Multiple Location, Mainly Theme with Few Rides Park 30 5.3.1 International competition of cluster: Low 30 5.3.2 Mobility barriers: Medium 30 5.4 Multiple Location Sensation-Based Cluster 31 5.4.1 Cluster internal competition 31 5.4.2 Cluster Mobility 31 5.5 Global Theme and Sensation Parks Cluster 32 5.5.1 Cluster internal competition 32 5.5.2 Cluster Mobility 33 Chapter 6 Resource and Capability Analysis 34 6.1 Resources 35 6.1.1 Tangible resource 36 6.1.2 Intangible resource 37 6.1.3 Human Resources 42 6.2 Capabilities 43 6.3 Resources and Capabilities Analysis 45 6.4 VRIS Analysis 47 6.4.1 Capability 47 6.4.2 Resources 48 Chapter 7 Value Chain 49 7.1 Firm Infrastructure 49 7.2 Human Resources Management 52 7.3 Technology Development 53 7.4 Procurement 54 7.5 Inbound Logistics 55 7.6 Operations 56 7.7 Outbound Logistics 56 7.8 Marketing & Sales 56 7.9 Service 60 Chapter 8 BCG Matrix and Synergies 63 8.1 BCG Analysis 64 8.1.1 ESPN Inc. - Dog 64 8.1.2 Lucasfilm - Star 64 8.1.3 Disney Channels Worldwide－Question Mark 65 8.1.4 Walt Disney Animation Studios - Star 67 8.1.5 Pixar Animation Studios - Star 70 8.1.6 Disney Parks and Resorts - Cash Cows 72 8.1.7 Disney Interactive – Question Mark 77 8.1.8 Disney consumer product – Question Mark 78 8.2 Synergy among SBUs 80 Chapter 9 Vertical Integration, Outsourcing and Diversification Strategy 81 Disney Integration Map 81 9.1 Disney Vertical Integration 82 9.1.1 Park and Resorts 82 9.1.2 Movie 82 9.1.3 Merchandise 83 9.1.4 ABC Networks Group 85 9.2 SIC Code of Walt Disney Cooperation 86 9.3 Diversification of The Walt Disney Company 86 Chapter10 Diamond Analysis 89 10.1 Factor endowments: Disney parks and resorts USA 89 10.1.1 Location 89 10.1.2 Infrastructure 90 10.1.3 Hospitality well-educated employees: 90 10.2 Demand Conditions 91 10.2.1 Standard Operating Procedures 91 10.2.2 Economic scale 91 10.2.3 Copy right 91 10.3 Related and Supporting Industries 92 10.3.1 Rides/Attraction Manufacturers 92 10.3.2 Transportation 92 10.3.3 Food 92 10.3.4 Tourism Industry 92 10.3.5 Consumer Merchandises 93 10.4 Firm strategy, structure, and rivalry 93 10.4.1 Firm strategy 93 10.4.2 Firm structure 93 10.4.3 Rivalry 94 10.5 Government 94 Chapter 11 Conclusion 95 References 97 Appendix 111 | |
| dc.format.extent | 114p. | |
| dc.language.iso | en | |
| dc.rights | openbrowse | |
| dc.subject | Disney parks | |
| dc.subject | amusement parks | |
| dc.subject | strategy | |
| dc.title | Walt Disney Company Case Study | |
| dc.title.alternative | Walt Disney Company Case Study | |
| dc.type | gradreport | |
| dc.description.course | 全球策略管理 | |
| dc.contributor.department | 國際經營與貿易學系, 商學院 | |
| dc.description.instructor | 羅芳怡 | |
| dc.description.programme | 國際經營與貿易學系, 商學院 | |
| 分類: | 商105學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| M0566104105101.pdf | 3.73 MB | Adobe PDF | 檢視/開啟 |
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