今年冬天，秀出你的FREESTYLE

Abstract

中文摘要 全球品質最佳的羽絨原料和服飾都是來自台灣，然而因某些廠商為了降低成本並提高利潤，導致台灣的羽絨製品品質參差不齊。大洋羽絨製廠是全台灣最大間和生產羽絨品質最好的廠商。為了使台灣好品質的羽絨能夠推廣到更多的消費者。本組希望提升大洋羽毛股份有限公司旗下的品牌「Fomico」的曝光率，並且以18~25歲的年輕族群為目標，提升「Fomico」羽絨衣的銷售量。本組通過深度的質性訪談和大量的投放問卷給目前年輕的大學生，並且進行交叉分析，近而發現到現在的年輕人在購買羽絨衣時，會以保暖性和設計感為主要的參考依據。本組另外發現到，年輕人對「雙面穿」的概念並不是非常清楚，也不太了解雙面穿的特色，因此若是將「Fomico」羽絨衣的雙面穿優勢與設計感和保暖性加以結合，並將廣告和活動高度曝光在年輕人常用的網路平台，如Facebook或Youtube等，將能大幅度的提升「Fomico」羽絨衣的銷售量和品牌的知名度。

Abstract Most of the best quality raw materials and apparel in the world come from Taiwan. However, due to the fact that some manufacturers reduce the cost and increase profits, the quality of down products in Taiwan is uneven. Pacific Feather is the largest in Taiwan and the production of down the best quality manufacturers. In order to Taiwan's good quality down to promote more consumers. The group hopes to enhance the exposure of its brand "Fomico" under Pacific Feather Co., Ltd. and increase the sales of "Fomico" downwear with the aim of targeting young people aged 18 to 25. The group through deep qualitative interviews and a large number of questionnaires to the current young college students, and cross-analysis, and found that young people now buy down jackets, warmth and design will be the main reference for the design . In addition, the group also found that the concept of "double-sided wear" is not very clear to young people and they do not know much about the features of double-sided wear. Therefore, if the double-sided wear of the "Fomico" down jacket and the design and thermal insulation The combination of high exposure of advertising and events in popular young internet platforms such as Facebook and Youtube will greatly enhance the sales volume and brand awareness of "Fomico" down jackets.