手搖茶飲料體驗服務流程改善調查與改善企劃 : 以大苑子為例

Abstract

中文摘要

台灣大苑子，分析大苑子在台的競爭市場及其本身的茶飲定位，而本報告又有指出在於顧客對於在大苑子買飲料時是何種表現及在過程中的相對反應，經過相關的研究後，加以論述其中的種種行為，再於其中找出其衍生出的痛點及問題，並且提出相對適當的解決辦法。後半段內容則以健康方面為出發點幫大苑子改良其適合開發的APP，並且模擬出裡面該具備什麼樣的功能和介面。

Abstract Taiwanese tea shop DaYung’s has become one of the popular tea shop in Taiwan. In this research, we analyze where the competitive market DaYung’s is located and what kinds of tea it is selling. Nevertheless, this report points out that the customer's relative performance in the process of buying tea in DaYung’s and reflections in the process. After that, we discuss the various behaviors, find out the pain spots and problems derived from them, propose a relatively appropriate solution. In the last part, we help DaYung’s improve his application for development with the health aspect as the starting point, and simulate what kind of functions and interfaces are available.