奇美食品CSR題案

Abstract

中文摘要

由於近代社會的腳步加快，人們對於速度及效率追求體現在「食、衣、住、行、育、樂」等各個層面。而又常言道民以食為天，因此在這次的報告中，我們想要探討方便購買、烹調容易的冷凍食品，所造成的創造無限商機。

為了更進一步了解這個百家爭鳴的冷凍食品市場，我們將以奇美食品作為主要報告主題對其進行多面向的分析，為此，我們除了查閱許多相關資料和運用課堂上學到的種種外，還透過社群軟體發放了許多問卷，希望獲得第一手的資料，進而得到更貼近消費者的回應，以方便進行企業內外部分析、消費者分析、企業社會責任分析等，方能夠針對CSR(企業社會責任)的部分提案。

透過這次的CSR提案報告，我們才意識到必須認真思考企業社會責任等議題，以及發現食品業對於食材運用可以更加徹底，找到可以有效利用資源增加外部效益的方法。

Abstract As the pace of society is speeding up , people started focus on how to spend less time on everything .We all know that food is the most important element to keep our life. Thus, this paper would high light on frozen food which bring a large amount of business opportunity.

In order to know the frozen food market better, we’re going to see chi-mei as our main project to analyze it. Therefore, we not only searched data on the internet and used the knowledge we’ve learned in class , but sent questionnaires to get the first hand customer’s responses .In order to get the resources to do the analysis of company ,customer and CSR easier ,we could figure out a new proposal of CSR to improve the former one.

Because of this paper ,we finally realized the Corporate Social Responsibility shoudn’t be ignored and start thinking about how to use the resource in the best way.