完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | 謝琪琳 | |
| dc.contributor.author | 黃茂莉 | |
| dc.contributor.author | 簡傑旭 | |
| dc.contributor.author | 白子強 | |
| dc.date | 109學年度第一學期 | |
| dc.date.accessioned | 2021-04-28T07:47:12Z | |
| dc.date.accessioned | 2021-08-06T09:21:10Z | - |
| dc.date.available | 2021-04-28T07:47:12Z | |
| dc.date.available | 2021-08-06T09:21:10Z | - |
| dc.date.issued | 2021-04-28T07:47:12Z | |
| dc.date.submitted | 2021-04-28 | |
| dc.identifier.other | M0826506, M0970690, M0799562, M0826358 | |
| dc.identifier.uri | http://dspace.fcu.edu.tw/handle/2377/32071 | - |
| dc.description.abstract | The vital aim of this report is to recognize the strategic planning that was used by Samsung. Various strategic analysis of Samsung is included in this report. The SWOT review assesses Samsung's internal strengths and weaknesses and external opportunities and threats. The three-level strategy includes corporate-level strategy, business-level strategy, and function level strategy of Samsung. Product development strategies and market penetration strategies are discussed with the strategic map of Samsung. Samsung's industry climate is evaluated through a five-force analysis of competitive rivalry, new entrants, suppliers, buyers, and product substitution. The strategic map of the smartphone industry is evaluated to study the brand value mobility barriers. The principal resources and capabilities are investigated on the VRIS analysis. By including all the above-mentioned strategic analyses, this report provides insights on how Samsung formulated strategic decisions. | |
| dc.description.tableofcontents | TABLE OF CONTENT I. INTRODUCTION...................................................................................................................5 II. THREE LEVEL STRATEGY................................................................................................7 2.1. Corporate Level Strategy.....................................................................................................7 2.2. Business Level Strategy.......................................................................................................8 2.3. Function Level Strategy.....................................................................................................10 III. STRATEGIC MAP.............................................................................................................14 IV. STRATEGIC GROUP MAP..............................................................................................18 4.1. Smartphone Industry; Samsung and Its Competitors.........................................................18 4.2. Cluster Mobility Barriers...................................................................................................23 V. PRINCIPAL RESOURCES AND CAPABILITIES............................................................24 VI. PORTER’S NATIONAL DIAMOND FRAMEWORK.....................................................27 VII. BCG MATRIX AND SYNERGY.....................................................................................30 7.1. BCG Matrix.......................................................................................................................30 7.2. Synergy Between Samsung SBUs......................................................................................32 VIII. CONCLUSION................................................................................................................34 LIST OF FIGURES 2.1. Samsung Earnings and Margins........................................................................................11 2.2. Samsung Organizational Chart..........................................................................................12 2.3. Samsung Expertise Program.............................................................................................13 3.1. Samsung Strategic Map.....................................................................................................14 4.1. Smartphone Industry Strategic Group Map.......................................................................19 5.1. Resource/Capability Analysis...........................................................................................25 6.1. South Korea Porter’s National Diamond Analysis............................................................27 7.1. BCG Matrix of Samsung Electronics................................................................................31 7.2 Smartphones Components Manufactured by Samsung Electromechanics........................32 LIST OF TABLES 2.1. Samsung Subsidiaries..........................................................................................................8 3.1. Firms Acquired by Samsung..............................................................................................15 4.1. Top 10 Smartphones Brand 2020.......................................................................................18 4.2. Top 5 Smartphone Market Share 2020...............................................................................19 4.3. Average Price of Top 10 Smartphone Brands....................................................................20 5.1. Resources of Samsung and Apple......................................................................................24 5.2. VRIS Framework Analysis................................................................................................26 | |
| dc.format.extent | 36p. | |
| dc.language.iso | en | |
| dc.rights | openbrowse | |
| dc.subject | Strategic Analysis | |
| dc.subject | Three Level Strategy | |
| dc.subject | Strategic Group | |
| dc.title | Strategic Analysis of Samsung | |
| dc.type | gradreport | |
| dc.description.course | Global Strategic Management | |
| dc.contributor.department | International Business | |
| dc.description.instructor | Lo, Fang-Yi | |
| dc.description.programme | International Business | |
| 分類: | 商109學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| M0826506109138.pdf | 1.45 MB | Adobe PDF | 檢視/開啟 |
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