Unilever Company Strategic Business Analysis

Abstract

There are many factors that affect a company's success and growth, especially for giant multinationals. A corporate's phased development strategies will influence its destiny, running a successful and sustainable big company is not easy. Unilever is a multinational FMCG company with a long history of development. The corporate goal for over 120 years has been to enhance the lives of the people around the world every day. The mission of the company has not changed much since William Lever, the founder, concentrated during the 1880s on what he called "shared prosperity". Today, through the Unilever Sustainable Living Plan (USLP), which seeks to expand industry while halving the environmental footprint and growing the social impact, the organization is living out this pledge. The goal of Unilever is to bring vitality to life. With products that make individuals feel healthy, look good and get more out of life, they satisfy everyday demands for fitness, grooming and personal care. Unilever strategy: A belief that sustainable business drives superior performance lies at the heart of the Unilever Compass – the strategy to create long-term value for Unilever’s stakeholders. As they have done for years, Unilever strives to keep their goods better and environmentally green. Comprehension of cultures, markets, and organizations requires successful business analysis. Among other aspects, this comes from experience, solid data and knowledge, and the proper choice and use of analytical techniques. Businesspeople must continually be able to make sense of their market, cultures, organizations, and tactics to be competitive in today's information age. Business management is a way of conducting an organization. Its aim is to establish values, management skills, organizational roles, and management procedures that connect decision-making at all levels and across all levels of authority to political, strategic, and operational. Analyzing the growth plan of an organization lets management realize the value of the plans offered and helps the company at each point to follow the correct path. Effective management is undergirded by helpful analytical insights. Analyzing a company's development strategy helps managers understand the importance of the strategies given, and helps the company have the right direction in each stage. In order to delve into a large and multi-product company like Unilever, we took turns looking at the major contents listed: Unilever’s SWOT Analysis, Three level strategy, Unilever’s Strategic Map, Unilever’s five forces analysis, Strategic Group Analysis, Porter Diamond Analysis, Unilever’s Value Chain, and National Diamond Analysis.