LINE 平台介紹

Abstract

現代人人都離不開通訊軟體，而這之中又以LINE公司為龍頭企業，為此我們想研究LINE該平台公司的經營模式為何會如此成功。我們將內容分成以下六點：功能介紹、經營沿革、財務分析及公司的統計與數據表現等。利用這些主題對LINE平台進行深入地探討，研究該公司如何透過行銷策略吸引顧客，對各期的數據報表進行分析，以及討論當公司在面臨各個國家不同文化時所提出的因應策略。透過官方提供的數據顯示，我們可以更了解各國的使用率。研究過程中我們也利用問卷，調查LINE在台使用的人數，透過統計分析來觀察數據。並藉由財務報表來觀察LINE近幾年的財務狀況，比較2019及2020財務上的差異。結合以上資訊，我們可以發現LINE在生活中已經是不可或缺，在現今智慧化的時代也講求客製化服務，因此如何讓消費者和企業連結在一起，甚至讓關係更加緊密，就成了最主要的挑戰。

In this modern generation, everyone could not live without communication software, and“ LINE”, is the leading company among the industry. For this reason, we would like to do the research to find out which business models LINE uses, and how these strategies bring LINE a huge success. The research content contains 4 different categories: Introduction to Functions, Business History, Financial Analysis, and Statistic Performances. We would do further investigations inside LINE by utilizing the above categories, learning about how these marketing strategies attract customers, analyzing each term’s statistics performance, moreover , we would be discussing the coping strategies LINE uses when facing distinct cultures. We could understand each country’s usage rate more precisely by viewing the official statistics. During the research process, we also used questionnaires to investigate the number of LINE users in Taiwan, and observed the data through statistical analysis. And through the financial statements to observe the financial status of LINE in recent years, and compare the financial differences between 2019 and 2020. Combining the above information, we can find that LINE is already indispensable in our lives. In today's smart era, customized services are also emphasized. Therefore, how to connect consumers and enterprises together, and even make the relationship closer, becomes the main challenge.