Brand, Design, Trademark and Patent Analysis of Nike

Abstract

Design, trademark and patent are the intellectual properties that influence each other and become the core assets and ultimate commercial weapons of the companies. In this study, we researched the designs, trademarks and patents of Nike in depth. The secret of Nike brands are built up on the high technology. Nike also had very successful brands in the apparel and footwear industry. In 2006, Interbrand ranked Nike as 31th brand in the world. Nike kept the most critical design and advanced technology in US. This research utilized design, patent and trademark analysis to discover more core assets of Nike. Correlate patent classification to the goods classification, we could possibly demonstrate the future direction of Nike. We concluded that Nike protected its brands through patent and trademark. Design was one of the key to company’s success. Intellectual property could provide protective umbrella for brands and keep away the imitators. From this study, we also find out that Nike is developing more and more equipment products instead of traditional sneaker. Nike also tried to promote casual life, like one of the slogan - If your have body, you can athletes.