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dc.contributor.authorYip, Joanne
dc.contributor.authorLaw, Derry
dc.contributor.authorWong, Zoe
dc.date.accessioned2009-08-23T05:57:30Z
dc.date.accessioned2020-08-05T07:08:28Z-
dc.date.available2009-08-23T05:57:30Z
dc.date.available2020-08-05T07:08:28Z-
dc.date.issued2007-08-24T07:13:49Z
dc.date.submitted2007-06-29
dc.identifier.urihttp://dspace.fcu.edu.tw/handle/2377/3919-
dc.description.abstractThe complex physical nature of the intimate apparel and the unique physiological make-up of each female wearer combine to suggest that consumer behaviour for intimate apparel will be different from that for other apparel. This study examines intimate apparel buying behaviour among fashion conscious and non-fashion conscious Chinese Hong Kong female consumers. The purpose of the study was to examine similarities and differences in need recognition, information search media and purchasing criteria in intimate apparel among these two group consumers. The results show that there are significant differences in need recognition and information search media between fashion conscious and non-fashion conscious consumers. However, both groups have same similar concerns including fit, product quality, style and store atmosphere in purchasing intimate apparel. Retailers specializing in Intimate Apparel can adopt the findings as their initial concern when launching a new sales or product development program.
dc.description.sponsorship中華民國紡織工程學會
dc.description.sponsorship逢甲大學
dc.format.extent3p.
dc.format.extent38977 bytes
dc.format.mimetypeapplication/pdf
dc.language.isozh_TW
dc.relation.ispartofseries第九屆亞太紡織國際會議
dc.subjectIntimate apparel buying behaviour
dc.titleAn Investigation of Intimate Apparel Buying Behaviour among Fashion Conscious and Non-fashion Conscious Chinese Hong Kong Female Consumers
dc.title.alternative流行追隨者與非流行追隨者在內衣購買行為之差異研究-以中國香港特別行政區之女性消費者為對象
分類:第九屆亞太紡織國際會議

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