完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | 謝孟宏(Meng Hung Hsieh) | zh_TW |
| dc.contributor.author | 林庭利(Weerisara Makphum) | zh_TW |
| dc.contributor.author | 黃麗星(Chanidsara Noomyam) | zh_TW |
| dc.contributor.author | 馬福連 (Julius Mayer) | zh_TW |
| dc.date | 110學年度 第一學期 | zh_TW |
| dc.date.accessioned | 2022-04-12T08:39:58Z | - |
| dc.date.available | 2022-04-12T08:39:58Z | - |
| dc.date.submitted | 2022-04-01 | - |
| dc.identifier.other | M1002763, M0927765, M0932910, M1077200 | zh_TW |
| dc.identifier.uri | http://dspace.fcu.edu.tw/handle/2376/4769 | - |
| dc.description.abstract | Google limited liability company (LLC) is a well-known global company with many talent leaders. As we know some technology companies didn’t go well. However, it doesn’t happen to Google, a level of growth still can count as one of the fastest growth rates worldwide. For the search engine, Google.com is the most visited website in the world. Not only search engines, Google also owns YouTube and Blogger, which are such popular websites nowadays. Google is one of the most valuable brands, which is ranked by Forbes and Interbrand. There are several other services and products of Google that Google provides to meet the demands of consumers globally. The objective of this study is to know and understand the process of the analysis from all of the strategies. Our group selected Google as a case study due to the above reasons. The main strategies that we have used to analyze are as follows: SWOT analysis, Three levels strategy, The strategic map, Porter’s five forces, Strategic group analysis, Resources and Capabilities analysis, VRIS analysis, Value Chain analysis, BCG matrix and Porter's Diamond model. All the conclusions have been shown in each analysis. | zh_TW |
| dc.description.tableofcontents | 1. Introduction 6 2. SWOT Analysis 8 2.1 Strengths 8 2.2 Weaknesses 8 2.3 Opportunities 8 2.4 Threats 9 2.5 Summary 10 3. Three Levels Strategy 12 3.1 Corporate Level Strategy 12 3.2 Business Unit Level Strategy 13 3.3 Functional Level Strategy 14 3.4 Summary 16 4. Google’s strategic map 17 4.1 Financial Perspective 17 4.2 Customer Perspective 19 4.3 Internal Processes Perspective 20 4.4 Learning and Growth Perspective 22 4.5 Summary 24 5. Porter’s Five Forces 26 5.1 Google Search's Main Competitors 26 5.2 Google’s Other Main Competitors 27 5.3 Suppliers (Bargaining power of suppliers) 27 5.4 Buyers (Bargaining power of buyers) 29 5.5 Potential Entrants 30 5.6 Substitutes (Threat of substitutes) 31 5.7 Summary: Industry Profitability 31 6. The strategic group analysis 33 6.1 Segmentation and Strategic Groups 34 6.2 Internal competition clusters 35 6.3 Strategies of different clusters 36 6.4 Strategic business opportunities 37 7. Resources and Capabilities Analysis 39 7.1 Identify Principal Resources and Capabilities 39 7.2 Resources and Capabilities Analysis 40 7.3 Summary 41 8. VRIS Analysis 42 8.1 Resources 42 8.2 Capabilities 43 8.3 Summary 44 9. Value Chain Analysis 46 9.1 Google Primary Activities 46 9.2 Google Support Activities 47 9.3 Summary 49 10. The BCG Matrix 50 10.1 Stars 50 10.2 Question Marks 53 10.3 Cash Cows 54 10.4 Dogs 56 10.5 Summary 56 11. Synergy 57 11.1 Operating Synergy 57 11.2 Marketing Synergy 57 11.3 Financial Synergy 58 11.4 Human Resources Synergy 58 11.5 Summary 58 12. Porter's Diamond Model 59 12.1 Factor Conditions 59 12.2 Related and Supporting Industries 60 12.3 Demand Conditions 61 12.4 Firm Strategy, Structure, and Rivalry 62 12.5 Government 63 12.6 Summary 64 References 65 | zh_TW |
| dc.format.extent | 70p. | zh_TW |
| dc.language.iso | en | zh_TW |
| dc.rights | openbrowse | zh_TW |
| dc.subject | zh_TW | |
| dc.subject | SWOT analysis | zh_TW |
| dc.subject | Three levels strategy | zh_TW |
| dc.subject | The strategic map | zh_TW |
| dc.subject | Porter’s five forces | zh_TW |
| dc.subject | Strategic group analysis | zh_TW |
| dc.subject | Resources and Capabilities analysis | zh_TW |
| dc.subject | VRIS analysis | zh_TW |
| dc.subject | Value Chain analysis | zh_TW |
| dc.subject | BCG matrix and Porter's Diamond model | zh_TW |
| dc.title | Google - an Analysis of One of the Largest Technology Innovation Companies in the World | zh_TW |
| dc.type | gradreport | zh_TW |
| dc.description.course | Global Strategic Management | zh_TW |
| dc.contributor.department | 國際經營與貿易學系, 商學院 | zh_TW |
| dc.description.instructor | 羅芳怡, Fang-Yi Lo | - |
| dc.description.programme | 國際經營與貿易學系, 商學院 | zh_TW |
| 分類: | 商110學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| M1002763110105.pdf | 2.74 MB | Adobe PDF | 檢視/開啟 |
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