Google - an Analysis of One of the Largest Technology Innovation Companies in the World

Abstract

Google limited liability company (LLC) is a well-known global company with many talent leaders. As we know some technology companies didn’t go well. However, it doesn’t happen to Google, a level of growth still can count as one of the fastest growth rates worldwide. For the search engine, Google.com is the most visited website in the world. Not only search engines, Google also owns YouTube and Blogger, which are such popular websites nowadays. Google is one of the most valuable brands, which is ranked by Forbes and Interbrand. There are several other services and products of Google that Google provides to meet the demands of consumers globally. The objective of this study is to know and understand the process of the analysis from all of the strategies. Our group selected Google as a case study due to the above reasons. The main strategies that we have used to analyze are as follows: SWOT analysis, Three levels strategy, The strategic map, Porter’s five forces, Strategic group analysis, Resources and Capabilities analysis, VRIS analysis, Value Chain analysis, BCG matrix and Porter's Diamond model. All the conclusions have been shown in each analysis.