| 題名: | Starbucks Company |
| 作者: | 周煥凱、 羅芸詠、長岡步、彭柏宸、鍾秉潔、簡為印、簡姿婷、邱翊凱 |
| 關鍵字: | Starbucks Company Starbucks study Why Starbucks success |
| 系所/單位: | 國際企業管理全英語學士學位學程, 商學院 |
| 摘要: | This is a research that introduces how Starbucks succeed via their management and their strategy both long and short term. Persisting on how their founders thought, Starbucks has risen and become one of the most popular companies in the world. This study not only analyzes the pro and cons of the company but also their success and some failures when expanding to other countries. |
| 學年度: | 110學年度 第一學期 |
| 開課老師: | Jun-Yi Zhou, 周君倚 |
| 課程名稱: | Introduction of International Business |
| 系所: | 國際企業管理全英語學士學位學程, 商學院 |
| 分類: | 商110學年度 |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| D1017359110125.pdf | 549.68 kB | Adobe PDF | 檢視/開啟 |
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