完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | 莊為丞 | |
| dc.date | 99學年度第二學期 | |
| dc.date.accessioned | 2012-03-27T03:13:59Z | |
| dc.date.accessioned | 2020-05-22T08:13:16Z | - |
| dc.date.available | 2012-03-27T03:13:59Z | |
| dc.date.available | 2020-05-22T08:13:16Z | - |
| dc.date.issued | 2012-03-27T03:13:59Z | |
| dc.date.submitted | 2012-03-02 | |
| dc.identifier.other | M9842131 | |
| dc.identifier.uri | http://dspace.lib.fcu.edu.tw/handle/2377/30853 | - |
| dc.description.abstract | 本報告之目的為參考現行市場上具創新的網站，從中找尋自己想要建立的營運模式。本組採用Plex預售屋網。現行購屋網站缺少了即時性，但智慧型手機的普及，使移動定位服務(Location-Based Service, LBS)可以彌補此一缺點。我們利用此利基點，規劃一個全新的購屋網站-iHouse購屋網。 我們利用SWOT分析，以Plex預售屋網作為標的，找出我們成功的可能性。我們利用STP分析，找出市場區隔、目標市場與市場定位後，進一步制定我們的行銷4P策略，透過AIETA模式，進一步規劃推廣策略。最後利用財務分析，預測此計畫獲利的可能性。 由於智慧型手機的普及，以及消費者獲取資訊來源的習慣，未來行動商務的發展，將有助於本計畫的發展。移動定位服務可使本計畫之網站提供即時性服務，並整合周邊產業，但移動定位服務剛開始萌芽，是否具有廣大商機，還有待觀察。不可否認的是，未來網路行銷不單單僅能透過網際網路，行動網路的相關技術與載具成熟遲早將得到民眾認同。 | |
| dc.description.tableofcontents | The purpose of this paper as a reference on the current market with innovative Web site in a search, and we want to establish the business model in it. We refer to Plex website. The current housing site lack of real time services, but the popularity of smart phones, LBS(Location-Based Services) can make up for this shortcoming. We use this niche, planning a new housing-iHouse housing site. We use SWOT analysis to find the probability of success. We use STP analysis to identify market segmentation, target market and position, and further develop marketing 4P strategy. By AIETA model, we further planning and promotion strategies. Finally, we use financial analysis, forecasting the possibility of this project profitable. As the popularity of smart phones and the habits of consumer obtains the information sources, the future of Mobile Commerce development, will contribute to the development of this project. LBS will enable our website pro vides real-time service, and integration of peripheral industries, but LBS just began to grow, whether the majority of business remains to be seen. It is undeniable that future of Internet Marketing is not just only by internet, carrier-related technology of mobile network and equipment sooner or later will obtain the populace to approve. | |
| dc.format.extent | 24p. | |
| dc.language.iso | zh | |
| dc.rights | openbrowse | |
| dc.subject | 網路行銷 | |
| dc.subject | 行動商務 | |
| dc.subject | 移動定位服務 | |
| dc.subject | Internet Marketing | |
| dc.subject | Location-Based Service(LBS) | |
| dc.subject | Mobile Commerce | |
| dc.title | iHouse購屋網 | |
| dc.title.alternative | iHouse：The Housing Site | |
| dc.description.course | 網路行銷 | |
| dc.contributor.department | 商學院,企業管理學系碩士班 | |
| dc.description.instructor | 陳建文 | |
| dc.description.programme | 商學院,企業管理學系碩士班 | |
| 分類: | 商099學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| M984213199201.pdf | 1.24 MB | Adobe PDF | 檢視/開啟 |
在 DSpace 系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。