YAMAHA山葉株式會社策略分析

Abstract

1987年YAMAHA山葉株式會社為二次大戰前成立的公司，創辦人山葉寅楠在學習工業的背景下，開始著手於鋼琴的製造，山葉公司產品包括各式樂器、音響、數位產品和教育服務，YAMAHA Corporation又另外獨立出另一個事業體為YAMAHA Motror山葉機動車公司，產品項目包含機車、電動船、發動機等。在音樂公司與機車公司YAMAHA都是名列前茅。音樂公司YAMAHA稱霸，機動車公司YAMAHA居二三名，核心的競爭能力與綜效讓兩間公司的成就發揮得淋漓盡致，音樂產業和機動車產業均屬於一種寡占的場面，較難以有新的威脅入侵，整體而言YAMAHA是一個非常具備競爭力的公司。

Yamaha is established by Yamaha Torakusu before World War II. It named the company after YAMAHA. Mr. Yamaha studied engineering and he used the knowledge to build his first organ. Nowadays, YAMAHA Corporation sells various kind of musical instruments include piano, wind, string, percussion, education, digital software and audio equipment. YAMAHA Motor Corporation was found and officially split off from YAMAHA in 1955. Yamaha Motor Corporation operates small engine manufacturing, such as motorcycle, boats, recreational vehicles, marine engines, power products and so on. Both of the companies are belong to leading company in each industry. They take a big share of the market so that it is hard for new comers to enter these industries. Also, Yamaha innovated several technologies so that the SBUs can help creating synergetic effect.