Strategic Analysis of Samsung

Abstract

The vital aim of this report is to recognize the strategic planning that was used by Samsung. Various strategic analysis of Samsung is included in this report. The SWOT review assesses Samsung's internal strengths and weaknesses and external opportunities and threats. The three-level strategy includes corporate-level strategy, business-level strategy, and function level strategy of Samsung. Product development strategies and market penetration strategies are discussed with the strategic map of Samsung. Samsung's industry climate is evaluated through a five-force analysis of competitive rivalry, new entrants, suppliers, buyers, and product substitution. The strategic map of the smartphone industry is evaluated to study the brand value mobility barriers. The principal resources and capabilities are investigated on the VRIS analysis. By including all the above-mentioned strategic analyses, this report provides insights on how Samsung formulated strategic decisions.